Tamagotchi Opens Its First UK Pop-Up in Soho for Its 30th Birthday
Bandai Namco's Tamagotchi shop runs at 60 Broadwick Street from 6 November to 31 December, with Destination UK shells and London merchandise you can only buy there.
Opens Fri 6 Nov (runs to 31 Dec)
Bandai Namco is opening a Tamagotchi pop-up shop in Soho, London, from Friday 6 November to Thursday 31 December 2026. It is at 60 Broadwick Street, W1F 7AN, and it is the first time Tamagotchi has had a dedicated pop-up in the UK.
The shop is part of the virtual pet's 30th anniversary. The anniversary itself falls on 23 November in Japan, and the UK celebrations follow in May 2027. Invited guests get a preview on 5 November, the day before it opens to the public.
The headline stock is exclusive to the pop-up: Tamagotchi Destination UK shells, 30th anniversary shells, Tama Space and London-themed merchandise. Pins, patches, stickers, tote bags and apparel are on the list too.
The shelves will also carry the current Original, Connection, Nano and Paradise devices, a Nui Tamagotchi plush in a London design, Shokugan key chains and figures, Nanoblock sets, SunStar stickers and Tamagotchi bath bombs. Bandai Namco says new products will be added during the run, and it will announce giveaways and stock news on the Tamagotchi social channels.
Bandai's poster for the shop draws Tower Bridge as two smiling towers holding hands across the Thames.
