ONE INCH PUNCH
StyleWednesday 11 November 2026

PUMA Puts Tamagotchi on the Speedcat for the Brand's 30th Year

PUMA Japan's 30th-anniversary Tamagotchi collection goes on sale in Japan from 13 November, led by a two-colour SPEEDCAT TAMAGOTCHI at ¥16,500. No UK or US release has been announced.

Japan sales from 13 Nov

Official PUMA × TAMAGOTCHI campaign photo: two models wear the grey and black sweats and jacket, with the Mini Grip bag and a black Speedcat visible, against a pale studio background.
Image: PUMAReport this image

PUMA Japan is putting a Tamagotchi 30th-anniversary collection on sale in Japan from Friday 13 November, rolling out from that date. The line is called PUMA × TAMAGOTCHI.

The headline piece is the SPEEDCAT TAMAGOTCHI, a two-colour take on PUMA's low-profile Speedcat shoe, at ¥16,500 including tax (style 403735, colours 01 and 02). PUMA Japan says the upper uses natural leather, with the brand's Formstrip on the side, and Tamagotchi motifs worked through the design.

Around the shoe there is a zip-up hooded jacket at ¥12,100 in three colours, an oversized crew sweat at ¥10,450, a hooded long-sleeve top at ¥7,150 and sweat pants at ¥9,900. The jacket uses a brushed fabric, with Tamagotchi tape on the sleeves and a large Tamagotchi design on the back. The crew and pants get tags modelled on the Tamagotchi device, and the long-sleeve top carries a colourful PUMA cat graphic with Tamagotchi. The PUMA X TAMAGOTCHI MINI GRIP, a compact white bag with black piping and the PUMA logo, is ¥9,900.

In Japan it will be sold at listed PUMA stores, on PUMA's Japanese online store and app, at selected retailers, and at Tamagotchi Factory on the third floor of Tokyu Plaza Harajuku Harakado. The press release says the mix of items can differ by shop, and that sale dates and stores may change.

No UK or US release has been announced. PUMA's UK and US sites do not list the collection.

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