ONE INCH PUNCH
ToysCuriositiesSunday 25 October 2026

Hello Kitty Will Be 107 Apples Tall at the 100th Macy's Thanksgiving Day Parade

A new Hello Kitty balloon holding a red apple joins the 100th Macy's Thanksgiving Day Parade on 26 November, with a 23-piece Hello Kitty and Friends collection sold only at Macy's.

Render of the new Hello Kitty parade balloon, lying forward in her red bow and blue overalls and holding a red apple, on a sketched Herald Square background with Macy's 100th Parade logos and notes giving its size.
© 2026 SANRIO CO., LTD. Used under licence. Macy's Thanksgiving Day ParadeReport this image

Hello Kitty is going back to New York for the 100th Macy's Thanksgiving Day Parade, and her new balloon is holding a red apple as a nod to the Big Apple. Macy's lists it at 28.4ft wide, 33.5ft long and 33.6ft high, and also measures it as 107 apples tall.

This is the third Hello Kitty balloon to fly in the parade, and her first appearance since 2017. The balloon comes from Macy's Studios, with Sanrio, the Japanese company that created her in 1974, as creative partner. The parade is on Thursday 26 November, on NBC and Peacock from 8:30am in every US time zone.

Macy's is also selling a 23-piece Hello Kitty and Friends collection with balloon-style artwork drawn for the occasion. It includes women's and girls' clothing, a Loungefly backpack and bag charms, a Kidrobot plush bag charm and pin set, and seasonal decorations from Blue Sky Clayworks. It's sold only at Macy's. It went on sale on the Macy's website on 13 October and in the Herald Square flagship in New York from 15 October, and select Macy's stores across the US carry it too.

Sanrio's official profile says Hello Kitty is as tall as five apples, so the balloon is 102 apples over her usual height.

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