Hello Kitty and Friends Float Out of a LEGO Bag, With Sets Due in 2027
LEGO and Sanrio announced a multi-year partnership on 6 October, and LEGO says the first products arrive in 2027.
LEGO and Sanrio announced a multi-year partnership on 6 October, and Hello Kitty and Friends will get LEGO sets for the first time. LEGO says a wide range of LEGO Sanrio products starts in 2027.
No set names, prices or release dates have been given. According to Polygon, the teaser video shows Hello Kitty, Kuromi, My Melody, Pompompurin and Cinnamoroll floating out of a LEGO bag. The announcement itself says only that the sets will feature Hello Kitty alongside fan-favourite characters.
LEGO's Sanrio page promises a monthly hint until then and points to the LEGO newsletter and the LEGO Insiders programme as the way to hear news first. Lena Dixen, SVP Global Product Groups at the LEGO Group, said Hello Kitty's "universal appeal pairs perfectly with the imaginative power and limitless possibilities of LEGO play".
The page's FAQ answers the question of when sets will release with "That's a little mystery for now!"
