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StyleTuesday 10 November 2026

Billionaire Boys Club Marks Pokémon's 30th With a Capsule Drop

Tees, hoodies, a Pikachu varsity and an Ash-style cap keychain land on BBC's international store on 13 November.

Drop Thu 13 Nov, 10am ET

Flat lay of the Billionaire Boys Club × Pokémon 30th anniversary capsule: Pikachu varsity, hoodies, tees and Squirtle Squad pieces on a grey star background.
Image: Billionaire Boys ClubReport this image

Billionaire Boys Club is lining up a second Pokémon collaboration, this time for the franchise's 30th anniversary. According to Hypebeast and House of Heat, the capsule goes on sale on 13 November 2026 through BBC's international online store. House of Heat puts the time at 10am ET.

The pieces lean on first-generation anime graphics. Pikachu, Mewtwo, Charizard, Jigglypuff, Eevee and the sunglasses Squirtle Squad turn up across graphic tees, fleece hoodies, trousers, a striped rugby shirt and a navy-and-yellow varsity jacket with Pikachu on the sleeves and back. BBC's astronaut head and arch logo sit alongside the characters on several pieces. Accessories round it out, including a red-and-white cap keychain modelled on Ash Ketchum's hat, and House of Heat also shows rugs with Mewtwo and Jigglypuff designs.

This follows the brands' first link-up in 2022. Fashion Times notes that retail prices and a full product list had not been published when it wrote up the drop on 9 November. When we checked, bbcicecream.com still had no live Pokémon collection or product pages for the anniversary capsule, and the only listing on the news blog was the 2022 collaboration.

Availability is expected to be limited once the store flips live. No separate UK or US regional pages were up yet, so the international store is the confirmed route for now.

Keep an eye on the BBC site on the 13th, because the product pages may appear with the drop rather than before it.

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