Verdy's Wasted Youth Gets Into GUESS's Underwear Drawer

GUESS JEANS has teamed up with Wasted Youth, the punk-and-skate project run by Osaka-born graphic artist Verdy, on a four-piece capsule that goes on sale on Saturday 24 October. GUESS JAPAN's press release says it will be in the GUESS JEANS flagships in Los Angeles, Tokyo, Berlin and Amsterdam, plus REGGAWS and BLACKDOTS in Japan and TUNE in South Korea.

Each piece takes something from the GUESS archive and runs it through Wasted Youth's graphics. There's a striped T-shirt based on GUESS's stripes (¥10,450), a graphic tee that works flowers into Wasted Youth's tulip-can artwork (¥9,350), loose washed-black jeans with the GUESS eagle redone as a Wasted Youth patch (¥22,000), and a two-pack of boxer briefs, one white and one black, with Wasted Youth's fluorescent green on the waistband (¥6,050). GUESS hasn't published US or European prices, and it says stock varies from store to store.

This isn't a first date. According to GUESS, the capsule grew out of years of back and forth between Verdy and Nicolai Marciano, who runs GUESS JEANS: a skaters' event at Henry's PIZZA in Osaka, Verdy joining GUESS JEANS as a creative partner in 2025, and pop-ups at GUESS JEANS Tokyo. Verdy, born in 1987, also founded Girls Don't Cry and created the characters Vick and Visty. As for the name, the release explains that Verdy means it kindly: looking back, none of that youth was wasted at all.

Hypebeast reports that GUESS JEANS Tokyo is marking the launch with a pop-up selling a limited run of denim tote bags that can be laser-marked with a logo, plus a special exhibition in the shop's basement space, 81 Below, from 24 October to 1 November.