Burger King Japan Now Sells the Hot Dog Bun on Its Own
The Guilty Uppusu is a toasted roll with ketchup and garlic sauce for ¥150, on the same limited menu as a 513 g four-patty burger.
Burger King Japan's newest side order is a hot dog with no sausage. The Guilty Uppusu (ギルティ・ウップス) is a toasted soft French roll with ketchup and the chain's special garlic sauce inside, and nothing else. It costs ¥150, and BK Japan's own menu notes describe it, plainly, as the hot dog without the sausage.
It went on sale on 6 November as one of five limited sides called GUILTY 5, all built around a garlic sauce made with three kinds of garlic (paste, fried and powdered), according to BK Japan's press release. The other four put that sauce on chicken nuggets (¥390), fries (¥400), smoky bone-in chicken (¥600) and an actual hot dog with a Johnsonville sausage (¥530).
HuffPost Japan rounded up the reaction on X (translated from Japanese), which ran from people asking whether they were meant to stuff their own fries into it to people who went to a branch to check and found it was real.
At the other end of the menu is Guilty The One Pounder, the fourth burger this year in BK Japan's One Pounder series. It stacks four flame-grilled beef patties and four slices of cheddar with pickles and the same garlic sauce, weighs 513 g in total and comes to 1,579 kcal, according to the chain. It costs ¥2,490 on its own or ¥2,790 as a set, comes with a sticker while they last, and BK Japan suggests asking at the counter for it to be cut in half.
Everything on the Guilty menu is limited by time and quantity and ends when it sells out. It isn't sold at the Tokyo and Kyoto racecourse branches or the Kansai Airport international departures branch.
Ordered together, the One Pounder and an Uppusu come to ¥2,640 and no sausages at all.
